Bridal Store Mary Trufel

Working with Artem Gorbunov design agency, we created the second version of a bridal store called Mary Trufel. We wanted to show the variety of dresses and persuade girls to come and try them on. To do that we decided that the catalog shouldn't be the boring matrix. Mixing big and small photos, controlling eye attention, we engage bridal to take a close look and choose the dress of her life.

I worked with an art director of the agency, doing the bunch of a designer's work: trying different layouts, designing algorithms to show different amounts of dresses, drawing simple graphics, and sketching illustrations for outsourcers. A month after launch visits increased by 32%, views increased by 512%, average time on the site increased from 1:25 to 4:25.